#1: Holistic Pragmatism
Identifying the Right Problem Is Half the Solution
When projects fail, they usually do not fail because of the technology. And, in most cases, they do not fail due to the budget, either. They fail much earlier: Anyone whose first question is “Which tool?” will quite reliably end up with the right tool for the wrong problem.
Teasing out the difference between the problem someone describes and the problem that actually needs to be solved – that is usually the truly difficult task. And almost always the more rewarding one.
The assignment seemed simple: Implement e-invoicing. What emerged, however, was a situation involving a 20-year digital backlog and an impending business succession.
The result? A comprehensive digitalization strategy – including CRM, a website relaunch, and digital payment methods. Which means: a business ready for handover by 2026.
Read More | Digital Advantage Portfolio
Over 20,000 contacts in the system, yet barely a hundred of them were usable. Instead of introducing a new tool, we opted for data scraping from existing sources, data normalization, and GDPR-compliant cleanup. The error rate dropped below 5%.
The result: a sales & marketing team that finally had a solid foundation to work from. Plus: A significant raise of the company’s value.
Read More | Digital Advantage Portfolio
#2: Critical Thinking
Judgment Cannot be Automated.
AI can now do quite a lot. However, the judgment regarding what should be done with these capabilities is not among them. Anyone who removes that judgment from the process will encounter errors sooner – and sometimes, very convincingly phrased ones at that.
I have been working in this field since 2006 – not because it eventually became trendy, but because the question of what machines can do – and, crucially, what they can’t – had already fascinated me long before. Since then, less has changed regarding the answer than one might think.
Ethics assessment for a deep-tech startup (satellite-based earth observation, 150 employees, substantial EIC funding).
Result: A complete assessment delivered in under one week – utilizing a repeatable framework.
Read More on Ethaas.de | Digital Advantage Portfolio
Agentic system meets microservices architecture. Its goal: cataloging a large number of heterogeneous items. The pilot project plays with antiques: image recognition, market research, text generation, and shop uploading. Human-in-the-loop as a design principle, not just as a safety net.
Today, the system processes 500 items in the same amount of time it previously took to process just one (1!) manually.
Read More | Digital Advantage Portfolio | Treasuredome.de
#3: Embracing Complexity
Sometimes, Complexity Is The Point
There is a widespread belief that complexity is always a problem – something that needs be solved. Sometimes, that is true. Yet at other times, the value lies precisely within it – and anyone who simplifies the complexity away ends up simplifying away the value along with it.
This holds true for compliance assessments. It applies to products that require explanation – markets where simpler quickly becomes less precise. And btw, it applies to Champagne as well. Reducing it to five bullet points is certainly possible. That would mean, however, reducing the fun out of Champagne.
A ~500% increase in leads accompanied by a simultaneous reduction in CAC – achieved not through more campaigns, but through more targeted content collaborations within the right industry environment. Fewer, but smarter.
Read More | B2B Marketing Portfolio
Leading a rebranding initiative, including the establishment of an AI Competence Center: Positioning workshop, website relaunch, and thought leadership content for multiple practice areas. ➔ Making complex technical expertise communicable – without diluting it.
Read More | Cutting Through Noise Portfolio
Terroir, grape variety, vinification, assemblage, dosage—countless variables, a single result. And then: reading the preferences of various guests, even though they can only be conveyed through language. ➔ Reducing a Champagne to five points is possible. It is, however, also its end.
#4: Empathy
Wearing the Recipients' Shoes. Always.
What changes are the channels. What does not change: Why would anyone want to read this? Google used to decide that. Kind of. ChatGPT decides it now. Kind of.
But anyone who couldn’t ask this question didn’t have any readers before, either. If someone doesn’t want to hear everything, you have to give them the opportunity to ask the right questions. That is not a content problem. It is a design problem.
Onboarding to a software suite … with a special challenge. The target audience: trained hoteliers. They know exactly what a smooth process feels like – and spot it immediately when it isn’t.
Result: Lead time reduced by two-thirds; ad-hoc adjustments have all but disappeared.
Read More | Digital Advantage Portfolio
How do you craft a comprehensive CV in a way that makes hiring managers want to engage with it – rather than just scanning it? The answer isn’t to simply dump everything into one pile. Instead: If you don’t want to hear the whole story, ask the right questions.